Do you remember what agencies looked like five years ago?
Whether you're new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation.
We asked three agency leaders to weigh in on how they see the industry evolving over the next five years.
Drawing from their own personal experiences, they share their predictions below. Learn what they forsee as the biggest areas of disruption for your agency to capitalize on.
What Does the Future Hold for Agencies?
Like marketing teams, agencies are going to be more and more accountable to tying their efforts to business outcomes, such as revenue funnels or target account qualification metrics. Also like modern marketers, the best agencies will be able to work across all integrated sales and marketing channels, and do so from planning to execution to data analytics – to help customers solve their business and marketing challenges.
With the explosion of MarTech, marketers are taking on more and more responsibility for closed loop marketing data. The responsibility for data is shifting from IT to marketers, and this represents an opportunity for agencies to assist their customers in connecting and synchronizing data across their multitude of systems, to power the analytics and optimization needed to drive growth.
